There Were Never Enough Vowels

Steven Heller at Design Observer has a wonderful paean to Letraset lettering today. In the days before WYSIWYG and Pagemaker and Laser Printers, these sheets of rub-on letters were like magic. I remember going to a graphic arts store down on Rockville Pike and buying sheets and sheets of the stuff for various projects. It was like being in a secret cult with amazing powers; people outside the cult would have literally no idea how you could possibly have produced such fine lettering. (via Coudal Partners.)