The other day, we got an appointment reminder from Children’s Hospital. Stuffed in the envelope was a slip of paper letting us know that Children’s Hospital & Regional Medical Center is now Seattle Children’s and with the new name comes a new logo.
I like it. Their old logo looked very dated, not to mention that it gave no indication of which Children’s Hospital it was. The whales, besides being very northwesty and pretty darn cute, are a perfect fit. The main entrance of the hospital is the Whale Entrance and there is much Whale-themed artwork in the hospital (including a huge whale sculpture in one atrium). Thumbs up.
Today, Brand New gives the new look a thumbs-up, too:
I can’t say enough good things about the new icon, it’s endearing, it’s relevant, it’s contextually appropriate and it is beautifully rendered and executed. It also avoids the literal by being a metaphor for the security and care that, as a parent, you would want a hospital to have. One of the best logos that has come through these pages in a while.
I couldn’t have said it better myself.
On a side note, I have to say that “Whale” is a very difficult word for me to type. I keep wanting to add an “N” on the end.